If your dealership is taking advantage of lead enrichment through Cycle Trader, it’s important as a sales team to understand how to leverage these insights when selling to customers. Lead enrichment allows dealerships more insight into pre-lead activity, like time in market, price range, listings viewed, and recent activity. If you are not taking advantage of these insights when talking with consumers you are missing out on more informed personalized conversations with your customers, and moving them closer to sales quicker.