With consumers spending more time researching online, it can feel as though dealers are losing insights into their consumers' path to purchase. However, with tools like lead enrichment, dealers can gain more in depth insight into their consumers. Lead enrichment allows dealerships more insight into pre-lead activity, which they can leverage to have more productive conversations and guide the customers quickly down the path to purchase. In this webinar, we’ll talk to dealers about how they can better educate their sales teams and train them on leveraging this powerful insights tool available through Cycle Trader.