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Off-Road to the Rescue:

The Growing ATV, UTV, and Dirtbike Consumer

The rise in popularity of off-road units came at the perfect time. Consumers flocked to ATVs and UTVs just as motorcycle sales flattened, helping Powersports dealers to maintain sales, despite the shift in what consumers were buying. As you target this growing consumer market, do you have a firm grasp on who the off-road buyer is? Using exclusive data from Cycle Trader marketplace consumers, this webinar helps dealers understand who this consumer is.


This webinar from Cycle Trader will cover:

  • Demographics of the ATV, UTV, and off-road industry buyers

  • A deep dive into how to effectively attract, engage, and influence this audience

  • As well as actionable strategies your dealership can  implement today

Fill out this form to gain access to these exclusive insights.