---
title: "Retargeting 101: Re-engage Your Potential Buyers"
description: Leveraging dynamic web-based ad tools is crucial in capturing our digital consumer.
image: https://pages.cycletrader.com/hubfs/Cycle_Retargeting-MacbookPro-Front-1.png
---

[Skip to content](https://pages.cycletrader.com/untapped-web#main-content)

![Cycle-Trader\_Logo\_Horizontal\_White](https://pages.cycletrader.com/hs-fs/hubfs/Cycle%20Imagery/Cycle-Trader_Logo_Horizontal_White.png?width=300&height=65&name=Cycle-Trader_Logo_Horizontal_White.png "Cycle-Trader_Logo_Horizontal_White")

# **How to Tailor Your Marketing**

# **to Reach Untapped Shoppers**

Motorcycle buyer demographics are rapidly changing, and a large segment of the market might be an audience you haven’t considered targeting. To help dealers tap into these prospect opportunities, **Cycle Trader** is sharing exclusive consumer research and actionable marketing strategies for dealers to reach these buyers and move them down the path to purchase through our new webinar, “**How to Tailor Your Marketing to Reach Untapped Shoppers**.”

![Cycle-1-MacbookPro-Front](https://pages.cycletrader.com/hubfs/Cycle-1-MacbookPro-Front.png "Cycle-1-MacbookPro-Front")

This webinar  from Cycle Trader will share exclusive data on the powersports shoppers, as well as:

- Demographics specific insights
- Marketing tactics to capture new prospects in untapped markets
- Strategies to engage with middle lead funnels
- Tips to quickly close sales with low funnel buyers

**Fill out this form to learn more about retargeting.**

---